Choosing a marketing company for your dental practice should be a lengthy process since you are hiring them to establish your online presence. We want our clients to make educated decisions when it comes to working with us, or another marketing company. We don’t want to leave you in the dark, so we have comprised a list of questions we feel you should ask a marketing company when you are thinking of hiring them. If the company can’t answer these questions for you, that should be a red flag.
Why Do I Need an Internet Marketing Company?
Let the internet marketing company you are interested in tell you why you need them. First off, you need an internet marketing company to improve your internet presence, whether this means your website needs a fresh coat of paint, or if your practice is not found anywhere on Google. Every dental practice needs some sort of marketing help, whether it is done in house, or outsourced to a marketing company or freelancers. Regardless, every practice needs help marketing, otherwise there is no growth. Before deciding to go with an in house marketing director or a marketing company, read about the pros and cons to working with a marketing company.
Do They Specialize in Your Industry?
Does the marketing company you are interested in specialize in dentistry? If they don’t, that is a red flag. With market exclusivity, the marketing company is more likely to present your brand and provide better results for you since they specialize in the industry. If they work exclusively with dental practices and they deliver results, you will benefit.
How Will Your Results Be Measured and Reported?
You will need to ask your marketing company how you can hold them accountable. If you are paying for SEO, but the company refuses to give you an SEO report, you can assume they are not actually doing their job. Your marketing company should be able to provide you with some sort of report to show their progress.
What If We End Our Business?
If you decide to end business with this potential marketing company after say 6 months with them, you should know what you do or do not own. If you buy a website but you don’t get to keep it unless you are paying monthly fees, that should be a red flag. Talk to your marketing company about what happens when you part ways.
How Will My Marketing Strategy Be Executed?
Your marketing company should be able to tell you exactly how they plan to execute their marketing strategy for you. This is especially important when it comes to SEO. If they can’t tell you how they are going to get you on page 1 on Google, but promise they will do so, they might be using black hat tactics, which can actually hurt your SEO. Find out how the company plans to deliver results before signing up with them.
A Marketing Company You Can Trust
We might be a little bias, but at Dental Affiliate, we provide our clients with a great internet marketing solution. Our clients work with us contract free. And if we part ways, you keep everything you buy. Before deciding on one of our competitors, give our agency a call to find out if we’re right for you. Contact us today to learn more.