The Pros & Cons to Hiring a Marketing Company

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Online marketing companies aren’t for every dental practice, which is why we want to inform you the best that we can before you begin to work with us. When it comes to marketing, most companies decide between doing everything in house, or outsourcing to an online company. Occasionally, dentists will use a hybrid of both. Read on to learn about the pros and cons to hiring an internet marketing company.

Pros

Skills in Every Area

When you hire a marketing director, as opposed to an internet marketing company, you are only getting the skills that that one person solely possesses. Whereas, when you hire a marketing company, you receive help from people in several departments, all specialists in their field. It would be rare to find a marketing director with the same set of skills that you can get from multiple people at an internet marketing company. In the end, it is much cheaper to pay for an internet marketing company, than for the salary of a marketing director who can do it all.

With a marketing company, you receive all of the following:

  • SEO Specialists
  • Web Developers
  • Content Marketers
  • Writers
  • Designers
  • Social Media Specialists
  • Project Managers
  • Brand Managers

Access to Extra Resources

Most marketing companies use special software and data analysis tools that they will let you have access to. In addition, they regularly have special software available such as review software to enhance your marketing efforts. These extra resources come in handy when you need to up your marketing strategy and you are on a budget.

Stay Informed On New Trends

Keeping up with internet marketing is a full time job itself. With an internet marketing company, they will stay on top of trends in internet marketing, in addition to best practices for SEO and website design. An internet marketing company will always be on top of what’s happening in the industry, which is one huge pro over a full time employee who may not have time for such research.

Cons

Limited Attention

One of the deal breakers when it comes to hiring an internet marketing company over an in house employee is the lack of attention. Internet companies work for hundreds of clients at once, and depending on the team size, your practice might not get the attention it deserves. Luckily, if your marketing company is not doing its job, you can always choose to find another. If your dental practice prefers to have one person solely responsible for all marketing efforts to ensure best results, then go with the full time employee. Marketing companies can’t give you their your undivided attention, but they do achieve results for your practice.

What is Best for Your Dental Practice?

Whichever option you decide is best for your dental practice is not permanent. If you are unhappy with your results, you can always try out the other option. At Dental Affiliate, we recommend our clients factor all of their needs and wants in addition to researching a company before deciding on one. If you have any questions in regards to how Dental Affiliate can help your dental practice, contact us today.

 

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